We already have a marketing agency. Why would we switch?
You might not need to switch. You might need to add a layer. Most agencies handle execution: posting, ads, maybe email. REGS is infrastructure: AI answering, CRM architecture, automated follow-up logic and attribution tracking. It can run alongside your existing agency or marketing team and makes their work easier to measure.
How is this different from just hiring someone to set up our CRM?
The CRM is one module of the system. The value comes from how the modules connect: a buyer arrives on a conversion-focused page, gets an instant answer from the AI assistant, lands in the CRM with a source and a stage, receives follow-up matched to where they are, and is tracked through to the closing table. Each module alone is a tool. Together they are a machine.
We've spent money on digital marketing before and it didn't produce results.
In most cases the reason is the same: the pieces weren't connected. Good or bad ads sending traffic to a weak page with no way to capture a lead. Leads arriving with no automatic reply. No qualification. A CRM nobody uses. No follow-up sequences. REGS is designed to close those gaps and to show you what is producing results and what isn't.
How much does it cost?
Full REGS is $9,500–12,000 to implement, depending on the number of communities and what you already have (website, CRM, ad accounts). After launch, REGS Core is $1,500 per month, month-to-month, and includes ad management up to $5,000 per month in ad spend. You can also start smaller: a typical client starts at $2,500 plus $500 per month, and the AI Sales Assistant on its own is free for 30 days on one community, then $750 per month. All prices are published.
How do we know it will pay off?
If your average sale is $400,000 and your margin is 15%, one additional closing is about $60,000 of gross profit. The calculator above does the same math with your own numbers. The system is built to produce qualified leads consistently; closings depend on your sales team and your market, and that is your side of the equation. We start with a free scorecard so you can see the opportunity before you commit.
What happens if we want to stop after the implementation?
You own everything: every account, every automation, every sequence, every asset. REGS Core is month-to-month, so you can stop any time after launch and keep everything we built. As part of the implementation we train a designated employee to run the system. Most builders keep Core because campaigns and the AI assistant drift without oversight, but it is your choice.
How long does it take to see results?
You can see the system in action in about 8 weeks, and it starts generating leads in weeks 9–10, when campaigns go live. A stable, optimized pipeline typically takes 60–90 days from launch. The buyers you capture in month 1 may close in month 6; that is the real estate cycle, and the system is built for that timeline.
