Enroke | AI Sales Systems for Home Builders & Community Developers

AI sales systems for home builders & community developers

A woman at her kitchen table at night, browsing on a laptop

Your buyers decide at 9 p.m.

Two out of three builders we studied give them no way to get an answer at that hour. We fix that, on your website, in your accounts.

Your website answers every buyer, your site plan sells the homesite, and every lead lands with your team, not a portal. Prices published.

See it on your website →What we install

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Why Enroke

Most builders rent their buyers. A portal sends the lead, an ad buys the click, and at 9 p.m. nobody answers. We build it the other way: your website answers every buyer, your site plan sells the homesite, and every lead lands with your team, in your accounts. You own the demand.

Santiago Carrillo, founder. Former homebuilder CFO.

Proof, with sources

Numbers we can stand behind.

HEARTWOOD

<1 min

Response to every web lead

24/7, nights and weekends included

HEARTWOOD

+30–50%

Qualified leads

vs. before the system

HEARTWOOD

+30–40%

Conversions

vs. before the system

BUILDER STUDY

67%

of builders offer no way to get an answer at 9 p.m.

Lead Response Gap 2026

Heartwood figures are percentage changes from Enroke's work as the community's digital growth partner. 67%: Enroke's Lead Response Gap study (2026).

Ways to start

Five ways in. One system to grow into.

Most builders start with one piece and add the rest. Try the live demos below. Every price is published, and everything runs in your accounts.

AI Sales Assistant

Someone answers at 9 p.m.

Trained on your own website and the details you approve. It answers buyers in seconds, in English or Spanish, and sends every tour request to your team.

Never invents prices, availability or incentives
Takes the name, phone or email and preferred day; your team confirms
Full conversation emailed to your sales team

PRICE

$0 for 30 days

Then $750/mo or $7,500/yr for up to 2 communities. +$150/mo each extra. No setup fee.

Build mine from my website →

Oak Hollow assistantAnswers 24/7 · English & Spanish

Hi! I'm the assistant for Oak Hollow, a sample community. Ask me about plans, homesites or the area, in English or Spanish.

WHAT YOUR TEAM RECEIVESEvery conversation that turns into a request is emailed to your sales team with the full transcript. Sample community and data; the real assistant answers only from information you approve.

Interactive Community Map

A map that sells homesites.

Your plat becomes a 3D map buyers explore on your own website: which homesites are open, what's next to them, and how far the school, the grocery store and downtown really are.

Status, size, price and plans for every homesite
Amenities, trails and live drive times to real places
“Ask about this homesite” goes straight to sales

PRICE

$4,500 + $400/mo

Per community. The monthly fee keeps every status current and connects leads to your CRM.

See Heartwood's map and details →

Loading map…

Digital Ads Optimization · Google & Meta

Find the money your ads waste. Then fix it.

We start by comparing what Google and Meta believe against what your analytics and CRM recorded. Then we fix it: tracking, bidding, audiences and budgets, and we keep managing the campaigns so every dollar chases tours and contracts.

Audit: conversion tracking, bidding, networks, wasted search terms and audiences
Fix: purchase and lead tracking that both platforms can bid on
Manage: Google Search, Performance Max, Facebook and Instagram, reported monthly

MANAGEMENT · GOOGLE & META

$1,500/mo

Starts with the $950 audit ($1,500 above $20K/mo in spend), 100% credited toward management.

Start with the audit →

What the audit found at AW Italian

Google Ads vs. GA4, 30 days, Aug–Sep 2026. Percentages only, shared with permission.

Purchases Google Ads could actually see3%

“Conversions” that were really phone calls93%

The campaign Ads ranked lowest was the one doing the work:

Credit Ads gave the Search campaign7%

Share of the budget it used46%

Share of ad-driven purchases it produced82%

01The purchase tag wasn't recording, so automated bidding chased calls.

02Display placements were running inside a Search campaign.

03Money went to searches for other companies' phone numbers.

Sales & Marketing Automations

Everything at your fingertips, on autopilot.

The follow-up nobody has time for, running by itself: every lead routed, answered, reminded and reported, from the first click to the closing table, without anyone copying data between tools.

CRM set up for builders: communities, homesites, sources, stages
Lead routing, instant text and email replies, tour reminders
Nurture for interest lists and phase releases
Owner dashboard: leads, tours and contracts by source

STARTING AT

$500 + $50/mo

Setup plus monthly for a starter workflow. More workflows priced by scope; included in REGS Core.

Map my workflow →

One new lead, start to finishSample run · nobody touches a keyboard until the agent confirms the tour

0:00Google Ads
Ana clicks an ad for Oak Hollow and lands on the community page.
0:04AI assistant
Answers her questions about 4-bedroom plans and takes a tour request for Saturday.
0:05CRM
Contact created: source Google Ads, community Oak Hollow, homesite 7, stage “Tour requested”.
0:06Sales team
Text and email to the onsite agent with the full conversation. The agent confirms the time.
0:07Buyer
Ana gets a text: her request is in, and the team will call to confirm.
Day 1Reminder
Once the tour is confirmed, Ana gets a reminder with directions and the model home address.
Day 3Nurture
No tour yet? A follow-up with the Laurel and Magnolia floor plans goes out.
Day 30Owner report
The lead, the tour and the source show up in the monthly report, next to what the ads cost.

—to first answer

—manual data entry

—report that ties it to the ad

Real Estate Growth System

Your own selling machine. Built for you, owned by you.

Every piece working together: buyers find you, pick a homesite, get an answer at 9 p.m., and your team gets a clean pipeline, with one report that shows what each dollar produced. It's the system we've run for Heartwood for five-plus years.

You own every account, every lead and every asset. No lock-in.
Start with one piece; add the rest when the numbers prove it.
One owner report a month: leads, tours and contracts by source.

TYPICAL CLIENT

$2,500 + $500/mo

Full REGS: $9,500–12,000 setup + REGS Core at $1,500/mo, including ads management up to $5K/mo in spend.

Get my REGS plan →

REGS^™SELLING MACHINE

Content & socialStory, photo and video that make people want to live there.

The CFO question

What does it take to pay for itself?

Average home price $400,000Gross margin per home 20%

Year-one investment$8,500

Gross profit on one home$80,000

Extra homes a year to break even0.11One extra sale covers it 9.4×.

Your numbers, not a forecast. Move the sliders to match your communities.

The system · MERCA

From first search to signed contract.

Behind the five ways in is one system. REGS puts a working piece at every step of the buyer's path, organized by MERCA, our framework: Map, Emotion, Route, Conversion, Amplification. It grew out of five-plus years running Heartwood's digital growth.

MMap · before anything runs

Own a position buyers remember.

Who the community is for, and why it wins against the national builder down the road.

Market & competitor study
Pricing, product and messaging of every builder in your submarket.
Buyer profile
One specific buyer and the story they tell themselves.
Community brand
Name, identity and voice, or sharpening the one you have.

EEmotion · what they feel

Make them picture the life, not the lot.

Buyers decide with emotion and justify it with numbers. The message has to carry both.

Messaging & story
The buyer is the hero; your community is the guide.
Photo & video
Real places and real people, made for ads, the site and social.
Social content
A steady calendar that keeps the community in the feed.

RRoute · they search

Be there when they look.

Your buyers are already searching and scrolling. We put you in front of them and send them to pages you own.

Google Ads
Search campaigns that bid on tours and contracts, not just calls.
SEE IT
Meta Ads
Facebook and Instagram campaigns built around the community's story.
SEE IT
SEO & AI search
Show up on Google and in answers from ChatGPT, Gemini and Claude.
Conversion website
Fast pages for every community, plan and homesite.

CConversion · they explore, ask, decide

Turn a visit into a tour.

Most leads go cold between the click and the call. This is where we close that gap.

Interactive community map
Homesites, status, amenities and real drive times.
LIVE DEMO
AI sales assistant
Answers 24/7 in English and Spanish; your team confirms tours.
LIVE DEMO
Smart forms & tour requests
Short forms that send each lead to the right community and person.
CRM pipeline
Every lead and every touch in one place your team actually uses.
Follow-up automations
Email and text sequences that keep going until the buyer answers.
SEE IT

AAmplification · they tell friends

Make every sale bring the next one.

Closed buyers are the cheapest channel you have. We turn them into one.

Owner reports
What each dollar produced: leads, tours and contracts.
Referral program
Simple, tracked rewards for buyers who send buyers.
Reviews & reputation
Ask every happy buyer, at the right moment.
Interest-list email
Keep the list warm for the next phase release.

A sales advisor walking a young couple through a home

Who builds it

Built by people who have sold homes, not just ads.

Founder

Santiago Carrillo sat in the builder's chair first.

He ran the numbers for a homebuilder before he ran anyone's marketing. That is why Enroke measures leads, tours and contracts, not clicks.

2004–2008CFO, then CFO & COO, Coastal Living Homes
Until 2012Consultant to developer Johnny Murphy; then partner in Towns Live Inc. (later sold)
2010Founded Enroke
5+ yearsDigital growth partner to Heartwood, a Raydient community near Savannah
EducationMBA, Georgia Southern University · BA Economics, Armstrong Atlantic State

About Enroke →

Work