About Enroke
About Us
Built inside the business it serves.
Real-life Strategy to Reach Your Goals.
Real-life strategy to reach your goals.
Enroke is a U.S.-registered marketing and sales infrastructure firm. Our flagship product, the Real Estate Growth System, is built for one buyer: a regional residential builder who wants to use the latest technology and digital marketing strategies to increase their revenue (and has stopped believing in open-ended agency retainers).
Not a generalist agency that added a real estate vertical.
We strive for diversity across the globe
We are the opposite. The Real Estate Growth System was built inside a residential developer, against the realities of a competitive Sun Belt market, with real money on the line. Then we packaged it. Most marketing for regional builders is run by one of three groups:
1) in-house staff stretched too thin,
2) generalist agencies that don’t understand the residential sales cycle, or
3) freelancers stitched together project by project.
The pattern is the same in every case: activity that doesn’t tie to pipeline, a website that’s a brochure instead of an engine, and a sales team handed leads it can’t qualify.
We have lived on the other side of that pattern. We’ve seen it from inside the building.
Enroke exists to give regional builders the same marketing infrastructure that national operators like Pulte, D.R. Horton and Lennar have spent decades and tens of millions of dollars building, assembled in 60-90 days, owned permanently, and sized for a regional operator’s economics.
Illustrative example · sample data, not a client
Meet our team
Extremely qualified and passionate to help your business grow
Santiago Carrillo
CEO
Santiago founded Enroke after twenty years operating inside the kinds of businesses most marketing agencies write copy about.
He was CFO of Coastal Living Homes, a Georgia homebuilder, from 2004 to 2007. In 2008, as the credit cycle turned and the company let go of most of its staff, he became CFO and COO, negotiating with the banks and working through the downturn until September 2008. The experience permanently changed how he reads a builder’s marketing spend, cash position, and capital risk.
He then worked directly with developer Johnny Murphy as a consultant until 2012, when they became partners in Towns Live Inc., which created digital marketing products and services to promote home builders. Towns Live was later sold.
He holds an MBA from Georgia Southern University, a BA in Economics from Armstrong Atlantic State University, and an accounting degree (Bachiller Contable) from Dillon Technical Institute.
Isabel Cardenas
COO
Andrew Godoy
Creative Director
Nicole Velastegui
Account Services
José Gregorio
Director of Video Production
María Salazar
Social Media Manager
Michael Carlson
Programming & Web Development
Isabel Cevallos
SEO & GEO
HOW WE WORK
Four operating decisions that define us.
WHERE WE WORK FROM
A U.S. company, with a team that spans across countries.
Real-life strategy to reach your goals.
Enroke is a Georgia-registered LLC serving clients across the U.S. Our delivery team works primarily from Latin America (mostly Quito, Ecuador), with U.S.-based operations support.
This is a deliberate structural choice: it lets us run a senior team at a cost structure that makes regional builder economics work, while keeping client-facing operations on U.S. business hours and U.S. infrastructure.
We name the structure directly because clients ask. The answer most of them land on after a first conversation: the operator inside the engagement matters more than the timezone of the desk.
Real-life results