WHAT GETS BUILT
Ten modules. Five blocks. One motor.
Each module is a working component. Together they compose a complete growth infrastructure — designed once, built in 8–10 weeks, owned by you forever.
MODULE 03 · INTERACTIVE COMMUNITY EXPERIENCE
Buyers explore your inventory before they call.
An aerial, filterable map of every available unit — replacing the static “Available Lots” PDF that nobody downloads. Click a pin, see the home, get the price, request a tour.
The Magnolia · Lot B1
MODULE 04 · AI SALES ASSISTANT
Your 24/7 first responder. Trained on your project.
A lead lands at 10pm on a Friday. Within 60 seconds, the AI is asking the right questions — timeline, budget, household, must-haves. It tags them in HubSpot with a score, and your sales team wakes up Monday with three warm conversations ready to go.
MODULES 05 + 06 · CRM & NURTURE
One system. Five steps. Zero manual handoffs.
The same lead, captured at 10pm on a Friday, moves through five automated stages before your sales team sees it on Monday morning — fully qualified, fully tagged, fully briefed.
Capture
Form, chat, or ad click. Every channel feeds one pipeline.
Qualify
AI asks the right questions. Scores intent. Tags by segment.
Route
Hot leads to sales. Warm leads to nurture. Cold leads to long-cycle.
Nurture
180-day sequence. Personalized to segment, timeline, budget.
Attribute
Every closed deal traced to source. Every dollar accounted.
MODULE 05 · HUBSPOT IMPLEMENTATION
Your pipeline, finally legible.
Every lead. Every conversation. Every dollar of attributed revenue. In one view. Update once, applies everywhere.
MODULE 09 · PERFORMANCE DASHBOARD
The single screen your CFO opens every Monday.
Most marketing reports tell you what happened. This one tells you what’s working — by source, by stage, by dollar attributed. Live data. Always on.
SEE IT IN ACTION
Want to see what we’d build specifically for your project?
Fill out the form. Our AI analyzes your inputs against the same playbook that runs Heartwood — and sends you a one-page custom report with the modules we’d prioritize, an estimated investment range, and the specific results you could expect in 90 days.
No sales call. No commitment. The report arrives in your inbox in under three minutes — and the act of receiving it is a demonstration of the AI workflow we’d build for your buyers.
FORM OPTIONS — pick ONE of the two approaches below.
OPTION A (recommended if you have HubSpot for WordPress plugin):
Replace the
OPTION B (HTML form using HubSpot Forms API v3 — no plugin needed):
Keep the block. In its decoded HTML, replace:
HUBSPOT_PORTAL_ID → your numeric portal ID
HUBSPOT_FORM_ID → the form GUID
Create a non-styled form in HubSpot with these field internal names:
firstname, company, email, homes_per_year,
leads_per_month, biggest_challenge
Submissions land directly in your CRM via api.hsforms.com.
──────────────────────────────────────────────────────────────────── -->[/fusion_text]<style>
:root{
  --ink:#0B1F3B;--ink-2:#142a4a;--ink-3:#1d3760;
  --gold:#C5A46D;--gold-soft:#d8bf94;--gold-deep:#9d8050;
  --char:#2B2B2B;--paper:#F5F5F5;--paper-warm:#faf8f3;
  --gray:#D9D9D9;--gray-soft:#e8e6e1;--line:#dad6cd;
  --good:#4a7a4a;--hot:#c4523a;--warm:#b88a3a;
  --serif:'IBM Plex Serif',Georgia,serif;
  --sans:'IBM Plex Sans',system-ui,sans-serif;
  --mono:'IBM Plex Mono',monospace;
}
</style>
<style>
.regs-form{background:#fff;border-radius:14px;padding:2.25rem;box-shadow:0 24px 64px rgba(11,31,59,.1);border:1px solid #dad6cd;font-family:var(--sans)}
.regs-form h3{font-family:var(--serif);font-size:1.35rem;color:#0B1F3B;margin:0 0 .4rem 0;font-weight:500}
.regs-form .sub{font-size:.88rem;color:#666;margin-bottom:1.5rem}
.regs-form .field{margin-bottom:1rem}
.regs-form label{display:block;font-family:var(--mono);font-size:.72rem;letter-spacing:.08em;color:#666;text-transform:uppercase;margin-bottom:.35rem;font-weight:500}
.regs-form input,.regs-form select,.regs-form textarea{width:100%;padding:.7rem .85rem;border:1px solid #dad6cd;border-radius:5px;font-family:var(--sans);font-size:.92rem;color:#2B2B2B;background:#fff;box-sizing:border-box}
.regs-form input:focus,.regs-form select:focus,.regs-form textarea:focus{outline:none;border-color:#C5A46D}
.regs-form .row{display:grid;grid-template-columns:1fr 1fr;gap:.75rem}
.regs-form .cta{width:100%;background:#0B1F3B;color:#F5F5F5;border:none;padding:1rem;border-radius:6px;font-family:var(--sans);font-size:.95rem;font-weight:500;cursor:pointer;letter-spacing:.02em;margin-top:.5rem;transition:all .2s}
.regs-form .cta:hover{background:#C5A46D;color:#0B1F3B}
.regs-form .fine{font-family:var(--mono);font-size:.7rem;color:#888;text-align:center;margin-top:.85rem;letter-spacing:.04em}
.regs-form .preview{background:#fff;border:1px solid #dad6cd;border-radius:8px;padding:1.25rem;margin-top:1.5rem;font-size:.78rem;color:#555;position:relative}
.regs-form .preview::before{content:"PREVIEW OF WHAT YOU'LL RECEIVE";position:absolute;top:-9px;left:1rem;background:#fff;padding:0 .55rem;font-family:var(--mono);font-size:.62rem;letter-spacing:.1em;color:#9d8050;font-weight:600}
.regs-form .pv{display:flex;justify-content:space-between;padding:.4rem 0;border-bottom:1px solid #dad6cd;font-family:var(--mono);font-size:.74rem}
.regs-form .pv:last-child{border-bottom:none;padding-top:.6rem;color:#0B1F3B;font-weight:600}
.regs-form .pv span:first-child{color:#777}
</style>
<form class="regs-form" id="regs-proposal-form"
      data-hs-portal="HUBSPOT_PORTAL_ID"
      data-hs-form="HUBSPOT_FORM_ID"
      onsubmit="return regsSubmitProposal(event)">
  <h3>Generate my custom one-pager</h3>
  <p class="sub">Personalized to your project. Delivered in under 3 minutes.</p>
  <div class="row">
    <div class="field"><label for="rgs-fn">Your name</label><input id="rgs-fn" name="firstname" type="text" placeholder="Jane Smith" required></div>
    <div class="field"><label for="rgs-co">Company</label><input id="rgs-co" name="company" type="text" placeholder="Riverside Homes" required></div>
  </div>
  <div class="field"><label for="rgs-em">Work email</label><input id="rgs-em" name="email" type="email" placeholder="jane@riversidehomes.com" required></div>
  <div class="row">
    <div class="field"><label for="rgs-hp">Homes / lots per year</label>
      <select id="rgs-hp" name="homes_per_year" required>
        <option value="">Select range…</option><option>Under 25</option><option>25–75</option><option>75–150</option><option>150–300</option><option>300+</option>
      </select></div>
    <div class="field"><label for="rgs-lm">Leads / month (rough)</label>
      <select id="rgs-lm" name="leads_per_month" required>
        <option value="">Select range…</option><option>Under 20</option><option>20–50</option><option>50–100</option><option>100–200</option><option>200+ / not tracked</option>
      </select></div>
  </div>
  <div class="field"><label for="rgs-pn">What's your single biggest marketing challenge right now?</label>
    <textarea id="rgs-pn" name="biggest_challenge" rows="2" placeholder="Lead quality, attribution, agency fatigue, scaling a new community, etc." required></textarea></div>
  <button type="submit" class="cta">Generate my custom proposal →</button>
  <p class="fine">No sales call · No spam · Unsubscribe in one click</p>
  <div class="preview">
    <div style="font-family:var(--serif);color:#0B1F3B;font-weight:500;margin-bottom:.5rem;font-size:.95rem">Sample output · Riverside Homes</div>
    <div class="pv"><span>Recommended modules</span><span>M2, M4, M5, M6, M9</span></div>
    <div class="pv"><span>Build timeline</span><span>9 weeks</span></div>
    <div class="pv"><span>Estimated investment</span><span>$8.5K – $11K</span></div>
    <div class="pv"><span>Projected leads / mo (m4–6)</span><span>140–180</span></div>
    <div class="pv"><span>Projected CPL improvement</span><span>↓ 35–55%</span></div>
  </div>
</form>
<script>
function regsSubmitProposal(e){
  e.preventDefault();
  var f=e.target, btn=f.querySelector('.cta');
  btn.textContent='✓ Generating your report…'; btn.disabled=true;
  var portal=f.dataset.hsPortal, formId=f.dataset.hsForm;
  if(!portal||portal==='HUBSPOT_PORTAL_ID'){
    setTimeout(function(){btn.textContent='✓ Almost there — connect HubSpot to finish';},600);
    return false;
  }
  var fields=['firstname','company','email','homes_per_year','leads_per_month','biggest_challenge']
    .map(function(n){return {name:n,value:(f.elements[n]||{}).value||''}});
  fetch('https://api.hsforms.com/submissions/v3/integration/submit/'+portal+'/'+formId,{
    method:'POST',headers:{'Content-Type':'application/json'},
    body:JSON.stringify({fields:fields,context:{pageUri:location.href,pageName:document.title}})
  }).then(function(r){
    if(r.ok){btn.textContent='✓ Sent — check your inbox in ~3 min';}
    else{btn.textContent='⚠ Something went wrong — try again';btn.disabled=false;}
  }).catch(function(){btn.textContent='⚠ Network error — try again';btn.disabled=false;});
  return false;
}
</script>
