About Enroke

About Us

Built inside the business it serves.

Ray Patterson
Patterson Homes · Tampa
Yesterday · 3:42 PM
Saw your new model home site. Completely different than last year. Who finally fixed it for you?
Enroke. Santiago Carrillo. Runs marketing at Heartwood — that Raydient community in Richmond Hill, GA.
Agency?
More like an operator. Was CFO of a builder before '08. Built a system, REGS — site, ads, CRM, AI on the model homes. 60 days. We own all of it. No retainer.
What'd it run?
Less than 2 years of what our last agency was costing us. And lead quality is night and day — sales team actually picks up the phone now.
Send me his info.
Free audit on their site. 12 questions, custom PDF back. That's how I started.
grupoenroke.com/audit

Real-life Strategy to Reach Your Goals.

Real-life strategy to reach your goals.

Enroke is a U.S.-registered marketing and sales infrastructure firm. Our flagship product, the Real Estate Growth System, is built for one buyer: a regional residential builder who wants to use the latest technology and digital marketing strategies to increase his revenue (and has stopped believing in agency retainers).

  • We specialize in Real Estate.

  • We build integrated (automation, AI, interactivity) systems that you own.

  • We use a result driven, tested framework to accelerate the real estate sales cycle.

what we are

Not a generalist agency that added a real estate vertical.

We strive for diversity across the globe

We are the opposite. The Real Estate Growth System was built inside a residential developer, against the realities of a competitive Sun Belt market, with real money on the line. Then we packaged it. Most marketing for regional builders is run by one of three groups:

1) in-house staff stretched too thin,
2) generalist agencies that don’t understand the residential sales cycle, or
3) freelancers stitched together project by project.

The pattern is the same in every case: activity that doesn’t tie to pipeline, a website that’s a brochure instead of an engine, and a sales team handed leads it can’t qualify.

We have lived on the other side of that pattern. We’ve seen it from inside the building.

Enroke exists to give regional builders the same marketing infrastructure that national operators like Pulte, D.R. Horton, and Centex have spent decades and tens of millions of dollars building, assembled in 60-90 days, owned permanently, and sized for a regional operator’s economics.

MAGNOLIA RESERVE · GROWTH OPS
WK 19 / 2026
Marketing to sales pipeline
Qualified Tours
41
8 vs LW
Cost Per Tour
$186
$24 vs LW
Tour → Contract
22%
3pt vs LW
Pending Deposits
$1.84M
9 contracts
Lead Source Mix L30D
Google Search
38%
Meta
24%
Organic
19%
Referral
12%
Other
7%
Recent Activity LIVE
New qualified tour booked now
Contract signed · Lot 23 1m ago
Tour completed · Magnolia plan 3m ago

Meet our team

Extremely qualified and passionate to help your business grow

Santiago Carrillo

CEO

THE FOUNDER

Santiago founded Enroke after twenty years operating inside the kinds of businesses most marketing agencies write copy about.

He served as CFO and COO of Coastal Living Homes, a Georgia-based residential developer that scaled aggressively in the years leading up to 2008, and then learned in real time what overleveraged real estate looks like when a credit cycle turns. He negotiated with the banks, walked the workouts, and watched the company close. The experience permanently changed how he reads a builder’s marketing spend, cash position, and capital risk. He also co-founded Towns Live, a U.S. real estate technology venture later sold to a strategic acquirer.

He holds an MBA from a GSU, a degree in economics from Armostrong State, and an accounting degree from Dillon Tech.

Isabel Cardenas

COO

Andrew Godoy

Creative Director

Nicole Velastegui

Account Services

José Gregorio

Director of Video Production

María Salazar

Social Media Manager

Michael Carlson

Programig & Web Development

Isabel Cevallos

SEO & GEO

HOW WE WORK

Four operating decisions that define us.

WHERE WE WORK FROM

A U.S. company, with a team that spans across countries.

Real-life strategy to reach your goals.

Enroke is a Georgia-registered LLC. serving clients across the U.S. Our delivery team works primarily from Latin America (mostly Quito, Ecuador), with U.S.-based operations support.

This is a deliberate structural choice: it lets us run a senior team at a cost structure that makes regional builder economics work, while keeping client-facing operations on U.S. business hours and U.S. infrastructure.

We name the structure directly because clients ask. The answer most of them land on after a first conversation: the operator inside the engagement matters more than the timezone of the desk.

Real-life results

We Generate Results for Our Customers

We generate results for our customers

“Enroke has been amazing! They can handle anything we need for our digital marketing infrastructure”

Paige Glazer, Heartwood/Rayonier

Savannah, GA

“Santi and his team are fantastic! Their knowledge of technology and systems, as HubSpot, are unparralled”

Judy Worthington, WM

Huntsville, AL

“We are always amazed at Santiago’s wealth of knowledge and how lucky we are to have ended up collaborating with him and his team”

Stacey Giglio, AWITALIAN

EATONTOWN, NJ

“We have been working with Enroke for over 7 years. I am always grateful to have them as our marketing partner”

JC Montenegro, SFYC

LOS ANGELES, CA