An AI sales assistant that never makes up a price.
It answers buyers on your website 24/7, in English or Spanish, using only your communities, plans and prices. It finds out what they need, gets their name and number, and sends your team a lead that's ready for a call.
The questions your team answers fifty times a week, answered at 9 pm.
- Answers from your approved information only: communities, floor plans, "from" prices, features, amenities and location.
- Finds out what the buyer needs: which area or community, timeline, home size or budget, and whether they're working with an agent.
- Moves them to the next step: a tour or a call. It asks for a name, a phone or email, and a preferred day and time.
- Sends the lead right away: your sales team gets an email with the contact details and the whole conversation.
- Speaks the buyer's language: English or Spanish, automatically.
The rules we built it around
A buyer who gets a wrong price from a chatbot doesn't trust anything else on your site. So the assistant follows hard rules, set before it says a word.
- Invent prices, availability, lot numbers, incentives, HOA fees, school ratings, timelines or features.
- Estimate a price. It repeats your wording ("from the $390s") and nothing else.
- Tell a buyer a tour time is confirmed. Your team confirms it.
- Pretend to be a person. If asked, it says it's an AI assistant.
- Talk about competitors, or give legal or financial advice.
Published price. Try it before you pay.
We build the assistant from your website, you review it, and it runs free for 30 days on one community. If it isn't sending your team leads worth calling, you walk away. No setup fee and no contract to cancel.
| Option | What it costs | Covers |
|---|---|---|
| Hire an extra OSC for nights and weekends | A full salary plus benefits | The hours one person can work |
| Enterprise AI lead platforms | Usually quote-based, with setup fees | Often priced for large builders |
| REGS AI Sales Assistant | $0 for 30 days, then $750/month | Every hour, up to 2 communities |
- Up to 2 communities
- +$150/month per additional community
- Lead emails to your team from day one
- We update it when inventory or prices change
Two months free compared with monthly.
From your website to live in about a week
We build your demo
We read your website and build an assistant that already knows your communities, plans and prices. You get a private link to try it.
You review it
Ask it anything. Tell us what to fix, what to add and where leads should go.
One community goes live
One line of code on your site. Your web person adds it, or we do.
Day 30: you decide
Keep it at $750/month, add communities, or turn it off.
Builders who get buyer traffic and can't answer all of it
- Selling roughly 50 to 200 homes a year
- Leads arriving at night and on weekends
- An OSC or sales team that's stretched
- Communities with Spanish-speaking buyers
When we'll tell you to wait
- Your website gets very little traffic. Fix that first; we'll point you to how.
- Your prices and availability aren't on your site and your team can't share them.
- Nobody can follow up on a lead within a day.
Questions builders ask about AI assistants
How much does it cost?
Free for 30 days on one community. Then $750/month or $7,500/year prepaid, with no setup fee. Up to two communities are included; each additional one is $150/month.
Will it make up prices or availability?
It's built not to. It answers only from the information you approve and never estimates prices, availability, lot numbers, incentives, HOA fees or school ratings. When it doesn't know, it says the sales team will follow up.
Does it replace our online sales counselor?
No. It covers nights, weekends and busy hours, handles the repetitive questions and hands every interested buyer to your OSC or onsite team with the full conversation.
Does it book tours?
It collects the buyer's name, phone or email, and preferred day and time, then emails the request to your team, who confirm it. It never tells a buyer a time is confirmed on its own.
Does it speak Spanish?
Yes. It answers in the language the buyer writes in.
Does it connect to our CRM?
From day one, leads arrive by email with the conversation. We connect your CRM as part of the paid plan.
Who owns the leads and conversations?
You do. Month-to-month, and everything we build for you is yours.
Also for builders: Interactive site plans and community maps · The full Real Estate Growth System · realestategrowthsystem.com
See your own communities answered by AI.
Send us your website. Within a business day you'll get a private link to an assistant built from your communities, plans and prices. No call required.
- [email protected]
- Phone (US)
- (912) 933-6162 · Mon–Fri, 9–6 ET
- Try the assistant
- demo.realestategrowthsystem.com