5 Strategies to Sell More Units in Your Next Release
Five practical strategies a residential developer can apply to a release schedule to sell more units faster, without dropping prices.
The 5 Marketing Books a Residential Developer Should Read First
The five marketing books that hold up best for a residential developer building a brand that sells out projects without burning ad budget.
Secrets of the Millionaire Mind: Lessons for a Developer’s Growth
T. Harv Eker's mindset principles applied to building a regional residential development company that compounds over decades.
Originals: 6 Ideas for the Developer Who Wants to Build Differently
Adam Grant's Originals adapted for residential developers who want to do more than copy the national builder playbook.
How to Win in Business: Lessons for a Residential Developer
Jack Welch's principles applied to running a regional residential development company. People, candor, simplicity.
Never Split the Difference: Negotiation Lessons for Developers
Chris Voss's negotiation playbook applied to the developer's high-stakes conversations: with buyers, lenders, partners, and contractors.
The Sales Acceleration Formula for Residential Developers
Mark Roberge's HubSpot-era sales playbook applied to a residential developer scaling from one community to several.
Sell Like the Wolf of Wall Street: 5 Ideas for Real Estate Sales
Five sales ideas from Jordan Belfort's Way of the Wolf, adapted for residential developer sales teams selling 40 to 200 units a year.
6 Weapons of Influence, Applied to Real Estate Sales
Robert Cialdini's six principles of influence — reciprocity, commitment, social proof, authority, liking, scarcity — applied to selling new homes.
Make Your Ideas Stick: Lessons for a Developer’s Marketing
What Heath Brothers' Made to Stick teaches developers about creating messages buyers remember through a 90-to-180-day decision.