English-language content for real estate builders and developers selling 40 to 200 units per year.
Five practical strategies a residential developer can apply to a release schedule to sell more units faster, without dropping prices.
The five marketing books that hold up best for a residential developer building a brand that sells out projects without burning ad budget.
T. Harv Eker's mindset principles applied to building a regional residential development company that compounds over decades.
Adam Grant's Originals adapted for residential developers who want to do more than copy the national builder playbook.
Jack Welch's principles applied to running a regional residential development company. People, candor, simplicity.
Chris Voss's negotiation playbook applied to the developer's high-stakes conversations: with buyers, lenders, partners, and contractors.
Mark Roberge's HubSpot-era sales playbook applied to a residential developer scaling from one community to several.
Five sales ideas from Jordan Belfort's Way of the Wolf, adapted for residential developer sales teams selling 40 to 200 units a year.
Robert Cialdini's six principles of influence — reciprocity, commitment, social proof, authority, liking, scarcity — applied to selling new homes.
What Heath Brothers' Made to Stick teaches developers about creating messages buyers remember through a 90-to-180-day decision.
