Blog
Notes from the field.
What we learn selling homes with AI, ads and search, in English for builders. Plus our library in Spanish on positioning, sales and growing a business.
Two out of three builders we studied offer no way to get an answer at 9 p.m.
Read →GUIDESpeed to lead for home builders: what slow replies costThe math of a slow reply, with sources.
Read →COMPARISONBest AI chatbots for home builders, compared honestlyWhat each vendor actually does, and what it costs.
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How to Get Your New Home Community Into ChatGPT and Google AI Answers
We asked ChatGPT, Claude and Gemini to recommend home builders in 20 Sun Belt metros. Here is who they named, where they got their answers, and what a builde…
What Should Your Website Do to Help You Sell Homes?
What the research on listings, photos and virtual tours suggests about builder websites, and the small things that decide whether you sell or your competitor…
Digital Marketing for Home Builders: What Actually Works (2026)
Most home builders rely on agents and Zillow. Here is what a full-funnel digital marketing system actually looks like — and what it produced for a Georgia co…
Real Estate Developer Marketing Agency: How to Choose the Right One
Hiring a marketing agency for your development company is one of the highest-stakes vendor decisions you will make. The framework to get it right and what to…
Georgia Home Builder Marketing: What Actually Moves Buyers
A flyer made at a CFO's desk during the 2008 housing collapse convinced veteran agents they had hired an outside agency. What that taught about what actually…
Residential Developer Lead Generation: A Vision 22 Years Ahead of Its Time
In 2010, one of the Southeast's biggest land developers called with a vision for capturing buyers most companies still have not figured out. What he understo…
Storytelling for Real Estate Developers: Why Your Story Sells Units
Why developers with a clear story win in saturated real estate markets. The MERCA Emotion block, applied to residential development.
Why Paid Social Alone Won't Sell Out a Real Estate Project
Five reasons digital ads alone fail to sell out a development in 2026 — including the AI search shift and why social is now interest media.
Digital Marketing Plan for Real Estate Developers (8 Steps)
An 8-step digital marketing plan for builders and developers selling 40 to 200 units per year. Buyer persona, message, channels, lead magnet, follow-up.